Bachelor of Science in Digital Marketing

Bachelor of Science in Digital Marketing
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Course Descriptions

The Bachelor of Science in Digital Marketing is a comprehensive, industry-aligned undergraduate programme designed to equip students with the knowledge, skills, and competencies required to thrive in the evolving digital economy. 

Through a blend of theoretical learning and practical application, students gain expertise in areas such as SEO, content marketing, social media, PPC advertising, data analytics, marketing automation, UX design, and global marketing strategy. Graduates will emerge as agile, data-driven marketers equipped for leadership roles in local and global contexts.

Potential Career
  • Digital Marketing Executive
  • Social Media Executive / Coordinator
  • Content Creating Specialist
  • Search Engine Optimization (SEO) Specialist
  • Marketing Analyst / Digital Data Analyst
  • Email Marketing Specialist
  • E-commerce / Online Marketing Executive
  • Digital Campaign executive
  • Creative Strategist / Digital Advertising Executive
ENTRY CRITERIA

General Criteria

Successful Completion of Higher Secondary Education( A’ level 2 pass - Grade E and above)

OR

Attainment of a Level 4 qualification in a related field

OR

Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program.

Alternative Criteria

20 years old, completion of a Level 4 qualification (unrelated), and successful completion of an MQA approved University Preparation Program

OR

20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program

Intake

January, June, September

Mode

Face to Face / Online

Duration

36 Months

Admission Fee

1,500.00

Monthly Fees Details

3,600.00

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Modules
Semester 1
  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Consumer Behavior in a Digital World
  • Business in the Digital Era
Semester 2
  • Data Analysis for Marketing
  • Content Creation & Design Basics
  • Professional Communication & Collaboration
  • Social Media & Influencer Marketing
Semester 3
  • Search Engine Optimization (SEO)
  • Digital Advertising & PPC
  • Content Marketing & Inbound Strategy
  • Marketing Analytics & Performance Management
Semester 4
  • Marketing Research & Consumer Insights
  • User Experience (UX) & Conversion Optimization
  • Brand Management & Integrated Communications
  • Industry Internship
Semester 5
  • Strategic Digital Marketing & Planning
  • Digital Transformation & Emerging Technologies
  • Artificial Intelligence & Marketing Automation
  • Digital Marketing Law & Ethics
Semester 6
  • Leadership & Project Management
  • Global Digital Marketing
  • Capstone Project
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