Bachelor of Science in Digital Marketing

Bachelor of Science in Digital Marketing
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Course Descriptions

The Bachelor of Science in Digital Marketing is a comprehensive, industry-aligned undergraduate programme designed to equip students with the knowledge, skills, and competencies required to thrive in the evolving digital economy. Spanning three years and aligned with SCQF Level 7, the programme integrates core principles of marketing with emerging digital technologies, enabling students to design, implement, and manage impactful marketing strategies across various digital platforms.

Through a blend of theoretical learning and practical application, students gain expertise in areas such as SEO, content marketing, social media, PPC advertising, data analytics, marketing automation, UX design, and global marketing strategy. Emphasis is placed on ethical marketing practices, legal compliance, and digital innovation, with opportunities for real-world application through internships and a capstone project. Graduates will emerge as agile, data-driven marketers equipped for leadership roles in local and global contexts.

Potential Career
  • Digital Marketing Executive / Specialist
  • Social Media Manager / Coordinator
  • Content Marketing Specialist
  • Search Engine Optimization (SEO) Specialist
  • Pay-Per-Click (PPC) / SEM Executive
  • Marketing Analyst / Digital Data Analyst
  • Marketing Automation Specialist
  • Brand Manager (Digital Focus)
  • Email Marketing Specialist
  • E-commerce / Online Marketing Manager
  • Digital Campaign Manager
  • Creative Strategist / Digital Advertising Executive
  • Marketing Consultant (Digital Strategy)
ENTRY CRITERIA

General Criteria

Successful Completion of Higher Secondary Education( A’ level 2 pass - E and above) OR Attainment of a Level 4 qualification in a related field OR Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program.

Alternative Criteria

20 years old, completion of a Level 4 qualification (unrelated), and successful completion of an MQA approved University Preparation Program OR 20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program

Intake

March

Mode

Face to Face / Online

Duration

36 Months

Fees Details

3300

No Download Available
Modules
Semester 1
  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Consumer Behavior in a Digital World
  • Business in the Digital Era
Semester 2
  • Data Analysis for Marketing
  • Content Creation & Design Basics
  • Professional Communication & Collaboration
  • Social Media & Influencer Marketing
Semester 3
  • Search Engine Optimization (SEO)
  • Digital Advertising & PPC
  • Content Marketing & Inbound Strategy
  • Marketing Analytics & Performance Management
Semester 4
  • Marketing Research & Consumer Insights
  • User Experience (UX) & Conversion Optimization
  • Brand Management & Integrated Communications
  • Industry Internship
Semester 5
  • Strategic Digital Marketing & Planning
  • Digital Transformation & Emerging Technologies
  • Artificial Intelligence & Marketing Automation
  • Digital Marketing Law & Ethics
Semester 6
  • Leadership & Project Management
  • Global Digital Marketing
  • Capstone Project
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