Bachelor of Science in Digital Marketing

The BSc (Hons) Digital Marketing & Strategy equips you with the essential marketing foundations and cutting edge digital skills to become a future focused marketing leader. Over three years, you’ll master SEO, PPC, social media, content creation, analytics, and UX best practices—learning to harness data, craft compelling campaigns, and optimize user experiences across channels. You’ll explore how behavioral insights and emerging technologies (AI, AR/VR, voice, IoT, blockchain) shape the modern buyer’s journey, all while building a professional portfolio through hands on projects, industry certifications (Google Analytics, Google Ads, HubSpot), and a real world capstone consultancy. In your final year, an 8–12-week internship and global strategy modules prepare you to lead ethical, data driven campaigns in any market. By graduation, you’ll be ready to launch a dynamic career as a digital marketing specialist, strategist, or leader—confident, experienced, and in demand. By the end of the BSc (Hons) Digital Marketing & Strategy, graduates will be able to: Apply core marketing principles and digital first strategies to design, execute, and measure high impact campaigns. Analyze consumer behavior and market research data to inform data driven decisions and optimize performance across channels. Develop, implement, and refine SEO, PPC, social media, content marketing, and influencer partnerships to drive brand growth. Leverage UX best practices, conversion rate optimization, and analytics tools to enhance user experience and maximize ROI. Integrate emerging technologies (AI, AR/VR, voice, IoT, blockchain) into marketing initiatives while upholding legal, ethical, and data privacy standards. Demonstrate leadership and project management skills by guiding teams, managing budgets, and overseeing cross functional campaigns. Craft global marketing strategies that adapt to cultural nuances, localization requirements, and international platform trends. Synthesize learning in a real world capstone consultancy project and through an industry internship, building a professional portfolio that showcases strategic thinking and practical expertise.

• Digital Marketing Executive, Content Marketing Strategist, Marketing Consultant